Our story

Building with BJ was created to inspired boys to build confidence through positive words of affirmation with everyday essentials. 

During the global pandemic, BJ struggled to connect with emotions and felt a void of community. He began practicing affirmations with his mom to boost confidence and creating a new bonding experience. BJ hopes to inspire all boys ages 4 to 10 years old to join in and "Build with BJ" by using affirmations to boost their confidence and healthy social emotional skills.